Mystique Ranks #1 in “Intent to Recommend” (ITR) Among Marriott International Luxury Brands in EMEA

Carved into the Caldera and guided by a spirit of effortless elegance, Mystique, a Luxury Collection Hotel, Santorini, has been recognised with the highest Intent to Recommend (ITR) score among all Marriott International Luxury Brand properties in the EMEA region for 2025, a recognition born from the quiet sincerity of guest experiences that linger long after departure.

The ITR score reflects how likely guests are to recommend a stay based solely on their personal journey, a sentiment shaped by the exceptional staff performance, service quality, cleanliness genuine connection, a gesture of care offered before it is asked for.

This acknowledgment celebrates our team’s devotion to discreet, intuitive service and our vision of meaningful hospitality — where Santorini’s elemental beauty becomes emotion, and every stay transforms into a lasting memory, carried forward with warmth and grace.